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THE BRIEF
FOX+, a premier streaming platform for fans to enjoy the best of FOX content online, med to differentiate itself in an overcrowded market by launching innovative campgns. This time around, the focus was on enhancing user engagement and demonstrating the power of binge-watching through immersive live streaming events.
Our team proposed the Ultimate FOX+ Challenge, a groundbreaking event where participants would immerse themselves in continuous viewing for 12 consecutive hours using Facebook Live. The challenge would not only test the capabilities of the FOX+ app but also engage audiences directly by incorporating viewer interaction and real-time feedback into the experience.
To make this event a success, we meticulously planned every aspect:
: We developed engaging content that included sneak peeks from upcoming shows, exclusive interviews with creators and stars, and trivia to keep viewers hooked.
Live Streaming: The 12-hour marathon was facilitated using the Facebook Live feature, allowing for seamless streaming while simultaneously gathering feedback from viewers.
Engagement Tools: Interactive elements such as polls, QA sessions, and live comments were integrated into the stream to encourage participation from the audience.
The Ultimate FOX+ Challenge delivered an impressive impact:
Reach: Over 6 million people were reached through this single Facebook Live event. Additional promotional efforts via traditional media like TV and radio ads helped boost visibility further.
App Downloads: In the first month post-launch, we saw a staggering increase of 200 in new app downloads, with over 63,000 people engaging and watching content for an accumulated total of 5,100 hours.
This campgn not only showcased FOX+ as the premier destination for streaming entertnment but also provided valuable insights into viewer preferences and engagement strategies. The success of the Ultimate FOX+ Challenge highlights the power of live-streaming events in enhancing brand visibility, user interaction, and promoting products effectively through a dynamic online format.
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Ultimate FOX+ Streaming Challenge Case Study FOX+ Live Streaming Engagement Strategy 12 Hour Continuous Watch Event Overview Impact of Interactive Content on Audience Increase in App Downloads After Event Digital Marketing Success Story with We Are Social